COMMUNICATIONS, PUBLIC RELATIONS AND EDUCATION
Inaccurate public perception of mineral exploration and mining combined with a lack of understanding about the importance of minerals to people’s lives, the industry’s contribution to the Yukon economy and communities, and misunderstanding about the industry’s actual footprint are creating serious perception challenges. The Yukon Chamber of Mines will play a leadership role, working with government and industry stakeholders where relevant, to address these issues and communicate the broader social and economic benefits of the industry. It is the Yukon Chamber of Mines belief that education and understanding will lead to acceptance. A thriving, growing and engaged membership is imperative to the Yukon Chamber of Mines’ success and operations. The Yukon Chamber of Mines will ensure members are kept informed about industry updates, government regulatory and policy changes, and the association’s advocacy work on their behalf.